SPECIAL OLYMPICS

CHANGING THE WORLD ONE MOMENT AT A TIME.

CHALLENGE

Currently, only 42% of the public are aware that Special Olympics has education-based programs. How do we heighten awareness of the powerful work Special Olympics Unified Champion Schools is doing while simultaneously cultivating a national grassroots movement?

APPROACH

Create a 10-month campaign consisting of diverse, powerful and thought-provoking content about the life-changing moments people have when they finally see/feel/grasp the true power of inclusion. Just like each person, each story of inclusion is unique. 

SERVICES

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PRODUCTION

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CONTENT STRATEGY

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BRAND & VISUAL DESIGN

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SOCIAL CONTENT CURATION

A SNEAK PEEK AT EPISODE 1